Alex Tzavaras, "Mehmet" (2010), oil on canvas, 46 x 36 cm (18.1 x 14.2 cm)
How do you promote your art to the world? Do you market your work both online and offline?
How do you price your art pieces?
When someone asks what you do, can you summarise your practice in one sentence?
Susan Mumford offers one to one advisory to aspiring and established artists to help realise commercial success for the work they love. We are also excited to announce the Be Smart About Art Academy – see info here.
She helps each artist with his/her own unique situation that might include amongst other things:
Advising on how to handle sales to existing clients to maximise profit and result;
Arranging bespoke commissions;
Learning how to work with galleries, art dealers and consultants (what to expect and how to handle – also how to approach and what you need to achieve in advance of this);
Developing a vision statement (useful for a website);
Writing & refining artist bio & CV;
Defining audiences – and determining how to access them;
Implementing marketing strategy (online and offline – for example website, Twitter, Facebook, business cards, artist fairs, exhibitions, etc);
Learning about and increasing art sales (invoicing, psychology of selling, arranging payments by instalment for clients, etc);
Reviewing art pieces in context of revenue (consider offering other forms of art if a lower price point is needed);
Evaluating art presentation from framing to photography of;
Offering value-added services (for example: framing);
Considering alternative income streams if beneficial;
Creating/improving stock list;
Increasing skills in genre as appropriate;
Improving general knowledge about how the art world operates;
…Etc!
